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Moura covers an area of 958 km2, planted with olive trees as far as the eye can see. One of the best olive oils of Portugal is produced here. Beyond the country's borders, it rivals some of the best olive oils in Europe.

After being freed from the domination of the Moors the town was organised around the castle which was rebuilt during the 14th and 16th centuries. A stroll through the narrow, winding streets of the Mouraria area, a sort of Muslim ghetto, helps to better understand the tumultuous period of the expulsion of the Moors from within the town walls.

15 km North of Moura is the Alqueva dam, built in 1998 and flooded in 2002. It is 96 m high and holds back a lake of 250 km2 (4 million m3 of water), the largest artificial lake in Europe, which flooded a portion of the Guadiana river, part of the border between Spain and Portugal. Moura is a member of the Portuguese network of towns with historic centres.

The dam and the artificial lake of Alqueva are obviously the strong points for the development of Moura. The creation of a variety of leisure based infrastructures will allow the town to increase its tourism potential considerably which, at present, is based on its cultural heritage.

On this subject, Moura is currently busy developing the site of its castle with a view to reusing it after many years of abandonment. The town is also working on a revitalisation project for the historic village of Santo Aleixo and is working on a plan for the sustainable management of the Contenda natural area.